Thinking the Unthinkable
We can broadly simplify innovations into two kinds – incremental and radical. Incremental innovations are improvements to current products, methods, processes, services, partnerships and so on.Â...
View ArticleThe ‘Break the Rules’ Exercise
Innovators are rule breakers. We often see how new entrants to a market break the rules to which that the existing players conform. The low cost airlines did this when they challenged the ways in...
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