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Thinking the Unthinkable

We can broadly simplify innovations into two kinds – incremental and radical.  Incremental innovations are improvements to current products, methods, processes, services, partnerships and so on.Â...

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The ‘Break the Rules’ Exercise

Innovators are rule breakers.  We often see how new entrants to a market break the rules to which that the existing players conform.  The low cost airlines did this when they challenged the ways in...

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